Users who purchased the service enjoyed more than 10 service rights, including QQ free song ordering, discounted Special Database concert tickets and setting their favorite songs as QQ space background music. Since then, QQ Music has gradually cultivated a large number of paying users by continuously expanding the usage scenarios and privileges of members. The diamond grades including blue diamonds, black diamonds, and pink diamonds are all value-added Special Database services based on a specific scenario. 3. Commercialization must not harm the user experience Commercialization cannot be at the expense of user experience.
Simple and crude means may promote short-term revenue growth, but will cause irreversible losses to the long-term value Special Database of the product. So, how can we take into account the user experience in commercial design? (1) From a formal point of view, the business model must be naturally integrated with the tone of the product Xiaolong said, "Let business exist in the invisible", which is exactly what the circle of friends does: In terms of form, Moments ads, whether they are pictures or videos, are like Moments posted by friends, and users can interact Special Database and comment like friends. This method couples the product form well, does not affect the continuity of user reading, and is also an innovative approach in the industry.
In terms of style, the advertisements in the circle of friends are of high quality, which is very consistent with the product Special Database tonality of WeChat. Moreover, the three advertisements that were initially launched have also become a topic that users talk about. When there is a contradiction between commercialization and user experience, commercialization should be carried out within the acceptable range of users, and try to find a balance Special Database between the two. (2) Let users have the right to choose The pop-up advertisements of some products do not have an option to close, or automatically renew the subscription for monthly users without prompting.